Recent calls to deprogram QAnon conspiracy followers are steeped in discredited notions about brainwashing. As popularly imagined, brainwashing is a coercive procedure that programs new long-term personality changes. Deprogramming, also coercive, is thought to undo brainwashing.
As a professor of religious studies who has written and taught about alternative religious movements, I believe such deprogramming conversations do little to help us understand why people adopt QAnon beliefs. A deprogramming discourse fails to understand religious recruitment and conversion and excuses those spreading QAnon beliefs from accountability.